Foundational Service
Definition:
This deals with how quickly and accurately services can be provided to the customer i.e. the necessary services such as web site effectiveness and responsiveness as well as order fulfillment.
Example 1:
Goeatout.com.my
Description:
Goeatout is a website that provides customers or users with basic information of various restaurants that can be found around kuala lumpur. It also provides links of those different restaurants that can be used by the user to navigate from one restaurant to another according to the user’s choice or preference. They also provide the customer/user with information about the ongoing promotions, vouchers and Maps that can help the user to find the restaurant of their choice.
Example 2:
newspapers.com
Description:
Newspaper is a website that focuses on providing the user with basic information about newspapers from different countries in different continents. The website provides links to other websites that will provide the user with different newspapers from a country of their choice.
Customer Centered Service
Definition:
These services are aimed at enhancing customer satisfaction at 3 stages of customer service process.(before purchase stage, during purchase stage and after purchase stage).These services include order tracking, product configuration and customization as well as security/trust.
Example 1:
Amazon.com
Description:
Amazon.com has friendly web interface,web pages are clearly and concisely designed for the user.They have a strong search engine that offers plenty of different search methods according requirement.Amazon enhance safe trade environment by adoption of special encryption procedure. In general Amazon provides a wide range of products a good customer service by allowing customization, order tracking, product configuration as well as security and trust in order to satisfy customers in terms of good services.
Example 2:
Dell.com
Description:
Just like Amazon, Dell also has a friendly web interface and a search engine that allows users to navigate through and search for a specific product they are looking for. Dell also enables the user to do order tracking, product customization and configuration and also enhance trust and security in order to satisfy the customers.
Value Added service
These are extra services such as online auctions and online training and education.
They are usually not a form of basic service but rather adds value to total service offering, stands alone in terms of profitability and/or stimulates incremental demand for core service(s), can sometimes stand alone operationally, does not cannibalize basic service unless clearly favorable, can be an add-on to basic service, and as such, may be sold at a premium price, may provide operational and administrative synergy between or among other services – not merely for diversification.
Example 1:
APIIT University
Description:
Apiit university website offers educational services and other detailed information concerning education in their university to satisfy the users such as: a variety of courses offered in the university from a wide range of faculties and in different levels of education, together with the cost of fees for each course per semester. The education services offered in apiit stands alone in terms of profitability.
Example 2:
Oracle.com
Description:
Oracle provides the world’s most complete, open, and integrated business software and hardware systems. In addition, Oracle's open architecture and multiple operating-system options gives our customers unmatched benefits from industry-leading products, including excellent system availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. On the other hand oracle also offers online training classes (live virtual classes and online self study) to the users or customers for different.
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