1. Websites that are providing Foundational Service are:
-Infozee study abroad
Justification:
This website is categorized as providing Foundational Service because it provides information for study abroad in certain countries such as UK, USA, Australia, Canada, and New Zealand. It contains various basic information with the link to move to next pages. Customers can interact by giving email for further information or making phone call to contact us numbers.
-Padini
Justification;
Padini has nice, simple, and minimalist design, however it only gives the product information including catalog picture, shops, career chance. Therefore, customer has less interaction with the website, but they still can contact the organization via contact us number.
Justification;
Padini has nice, simple, and minimalist design, however it only gives the product information including catalog picture, shops, career chance. Therefore, customer has less interaction with the website, but they still can contact the organization via contact us number.
2. Websites that are providing Customer-centered services are:
-KLM Royal Dutch Airlines
Justification:
This website is classified as the providing Customer-centered service since the website offers ticketing online booking, traveling packages, accommodation services and many promotions as various options for customer. It's user friendly and trusted website, so customer can easily interact with the company online. Customers gain advantage by saving time compare to traditional booking system which can be done directly in company office or travel agent.
-Walmart
Justification:
This website is classified as the providing Customer-centered service because it provide online shopping with or without customization on the products. Walmart provides online catalog for customers to go through and look around. It is saving time for busy customer since most items will be delivered directly to destination address. It builds interaction with customer by providing the tracking order, return item service, and product recall services which are important for customer.
3. Websites that are providing Value-added services are:
-e-Bay
Justification:
E-bay starts as the place to trade a collectible and hard-to-find items. Nowadays, e-bay is an marketplace where people can buy and sell many things. Moreover, e-bay is famous as the online auction website which people can place the bid for certain product. Buyer and seller meet in e-bay for transaction.
-CBTDirect
Justification:
This website provides online training for certain certification in several areas, such as IT, medical, automotive, etc. CBT Direct offers various of online course material by applying Learning Management System platform and gives training with interaction and hands-on material. It also maintains customer progression report and evaluation which can be important in future.
Summary:
The three levels of e-CRM can be differentiated based on its interaction and function for customer. In Foundational Services type, website tends to only provide basic information without involving customers. Customer-based Services encourage customer/user to interact through online, as a result customer must be active in order to get what is needed. Value added type allows customer to get more value and benefit by using the website.
-KLM Royal Dutch Airlines
Justification:
This website is classified as the providing Customer-centered service since the website offers ticketing online booking, traveling packages, accommodation services and many promotions as various options for customer. It's user friendly and trusted website, so customer can easily interact with the company online. Customers gain advantage by saving time compare to traditional booking system which can be done directly in company office or travel agent.
-Walmart
Justification:
This website is classified as the providing Customer-centered service because it provide online shopping with or without customization on the products. Walmart provides online catalog for customers to go through and look around. It is saving time for busy customer since most items will be delivered directly to destination address. It builds interaction with customer by providing the tracking order, return item service, and product recall services which are important for customer.
3. Websites that are providing Value-added services are:
-e-Bay
Justification:
E-bay starts as the place to trade a collectible and hard-to-find items. Nowadays, e-bay is an marketplace where people can buy and sell many things. Moreover, e-bay is famous as the online auction website which people can place the bid for certain product. Buyer and seller meet in e-bay for transaction.
-CBTDirect
Justification:
This website provides online training for certain certification in several areas, such as IT, medical, automotive, etc. CBT Direct offers various of online course material by applying Learning Management System platform and gives training with interaction and hands-on material. It also maintains customer progression report and evaluation which can be important in future.
Summary:
The three levels of e-CRM can be differentiated based on its interaction and function for customer. In Foundational Services type, website tends to only provide basic information without involving customers. Customer-based Services encourage customer/user to interact through online, as a result customer must be active in order to get what is needed. Value added type allows customer to get more value and benefit by using the website.
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