CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

FOUNDATIONAL SERVICES

The website which provides foundational services are:
http://potatocream.com/item.asp?id=7306, this website is faster in loading because it consists of few links.

The pictures and other links are organized well thus is easy for customer navigate properly and choose what they require.

The website provides section of instructions on how to purchase and making orders, on top of that when making order a small separate appears which enables to enter customer details.


http://www.rhb.com.my this is a bank website, the loading is faster

The links are relevant and common to the customer normal banking experience, therefore makes its effective

The descriptions of web content are short and clear for the customer to understand with less links not to confuse a customer.


CUSTOMER-CENTERED SERVICES

www.dhl.com.my this website allows customer product tracking

Configuration and customization is enabled as customer may choose to ship by air freight, by sea freight. Also customer may choose whether or not to pick a product at home or to bring to office, Or to pick their product at dhl offices or to be delivered at their homes/offices.

Their services appear to be secure and reliable to most of their customers.

www.dell.com.my is another example of customer-centred services because it allows order tracking by “my order status link”.

Dell website also enable their customers to customize and configure their product before ordering, this convenient to customers they get choose and select what they want.

The Dell website is also known to be secure and reliable medium of ordering, the security and trust managed to attract large number of customers to make their orders online.


VALUE-ADDED SERVICES

A website which provide online training or e-lerning eg. http://www.bachelordegreeplus.com this website enables acquiring bachelor degrees online, in it there are different categories of degrees and institutions providing it.


Ubid.com is an example of online Auction site, in it user are able to sell and shopping online inform of Auctions.


SUMMARY/CONCLUSION

Foundational services: These include necessary services like website effectiveness, responsiveness and fulfilment of orders made. Therefore allows faster and effective access of information to the users.

While
Customer-centred services: it enables user to track their product to insure its still in process, product configuration and customization eg dell.com. because of their service confidentiality and integrity websites of dell and dhl managed to attract large number of customers. On top of that many of other example of customer center websites manages online transactions and other e-commerce and business activities

Value-added services: there are so many websites that provide online auctions, online tarining and eductaion. This website enable users to conduct business (such as c2c) and others provide education online eg online Degrees.