Tuesday, November 23, 2010

CUSTOMER RELATIONSHIP MANAGEMENT

  1. Website that are providing Foundational Services are:
  • 1-800-flowers.com

Justification: this "1-800-flowers" website is classified as providing Foundational Services to the users/customers. It contains all the information or ideas for customer who does not know which flowers is sent in right occasions. However this website provides some suggestions by stuff.


2.Website that are providing Customer-centered Services are:
  • Dell.com
  • compubank.com
Justification: the Dell website is classified as providing Customer-centered Services to users/customers. It is customized Products and Services. Whether at work or play, there is a Dell laptop computer to meet your specific needs.


Justification: the Compubank.com website is classified as providing Customer-centered Services to users/customers. Once it offered free bill payments and ATM services. Also it has e-learning for free.


3. Websites that are providing value-added services are
  • confirmations.com
  • QVC.com
Justification: the Confirmations.com website provides e-mail and automated response. If the customer has some questions, he or she can send e-mail to Confirmation Company. It will automated response to users or customers.


Justification: the retailer QVC offers a chat room where customers can discuss their QVC shopping experiences. it is so convenient for users or customers.


Conclusion:

The foundational service includes loyalty programs are programs that recognize customers who repeatedly use the services(products) offered by company.

The customer-centered services includes free products and services, search and comparison capabilities, customized products and services and so on.

The value-added services includes e-mails and automated response, personalized web pages, chat room, call center and so on.


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