evolution of web technology and its impact in e-business

Web 1.0

Is all about the world, get everyone connected via the internet. It involves online Ad evolution such as static portals and display advertising (e.g display and search)

Web 2.0

This is yesterday’s technology, is all about likeminded people: share and interact with others within the group.

Online Ad evolutions for this technology are dynamic ad placement with contextual, behavioral, demographic and geographic targeting.

Web 3.0

Today’s technology is about meeting individual wants, an individual can receive the right content at the right time from anywhere.

In e-commerce and e-business it is believed that this technology is what consumers are looking for, it involves online ad such as personalized ad display based on user preferences, community and other characteristics.

Web 4.0

This is the technology of tomorrow; it will be about connecting intelligences in a ubiquitous web where both people and things can reason and communicate together.

Online Ad for this technology will be smart markets, semantic communities and autonomic intellectual property